Measure what happened after people showed up.
Attendance describes reach. This calculator reveals the efficiency and conversion path from participation to leads, referrals, and final outcomes.
Enter the event results
Event impact signals
COST PER ATTENDEE$19
COST PER QUALIFIED LEAD$73
ATTENDEE-TO-LEAD RATE25.8%
LEAD-TO-REFERRAL RATE45.2%
REFERRAL-TO-OUTCOME RATE57.1%
COST PER OUTCOME$281
Review these measures at 7, 30, 60, and 90 days when outcomes require follow-up. Comparing events at the same maturity point keeps the analysis fair.